THE DESIGN ARCHIVES
1920 – 1939
Art Deco
Geometric, gold & jazz
Bold, mechanical, and glamorously modern. Characterized by high-contrast backdrops, luxury travel-poster structures, and gold foil geometric rays.
● CURATED COLOUR PALLETTE
Midnight Onyx
#0F1A1C
Champagne Gold
#D0AF5E
Ivory Silk
#EBE4D5
Jade Deco
#305A56
Burnt Ruby
#7A2A2D
● TYPOGRAPHY & FONTS
Primary Display Font
Clean geometric sans-serif. Replicates industrial metal poster headlines, luxury menus, and high-society posters.
Secondary Text Accents
A stark slab-serif. Provides elegant structural weight for packaging blueprints and editorial sub-headers.
● ERA DESIGNED BLUEPRINT CHECKLIST
Motifs & Elements
☐ Rising geometric sunbursts
☐ Stepped zigzag borders
☐ Sleek stylized gazelle shapes
☐ Angular chevron patterns
☐ Stylized skyscraper outlines
☐ Polished brass corner caps
Layout & Styling
☐ Strictly vertical geometric grids
☐ Symmetrical layered step designs
☐ High contrast off-center text block
☐ Sleek double-line framing
☐ Industrial minimalist margins
Paper & Texture Traits
☐ High-finish smooth satin cardstock
☐ Metallic gold embossed inserts
☐ Sleek solid black boarders
☐ Heavy glossy printed graphics
☐ Crisp unweathered cream vellum
An Art Deco collaged mood board postcard for you to download for use in your journals(Actual Size 5 x 3 3/8″)
DESIGN ERAS
Explore the foundational design elements, typography, and motifs defining each historical era.