THE DESIGN ARCHIVES
1970 – 1979
Retro 1970s
EARTH TONES & COTTAGECORE
Cozy, organic, and earth-toned bohemian. Heavily defined by warm harvest gradients, linocut animal icons, corduroy texture prints, and hippie-era cottagecore designs.
● CURATED COLOUR PALLETTE
Burnt Sienna
#BA5A31
Harvest Gold
#D19E37
Avocado Forest
#506346
Espresso Bean
#4A2A20
Warm Linen
#EFE6D4
● TYPOGRAPHY & FONTS
Primary Display Font
Chunky slab-serif. Mimics whimsical children’s book layouts, warm neighborhood bakeries, and retro vinyl packages.
Secondary Text Accents
Clean, cozy sans-serif. Adds functional clarity to cluttered retro layouts.
● ERA DESIGNED BLUEPRINT CHECKLIST
Motifs & Elements
☐ Spotted forest mushrooms
☐ Stylized hand-carved owls
☐ Asymmetric organic pebbles
☐ Daisy flower-power patches
☐ Vintage camper caravan lines
☐ Abstract sunset arches
Layout & Styling
☐ Funky curved strip framing
☐ Bold offset sticker margins
☐ Offset colored grid patches
☐ Overlapping colorful paper patches
☐ Hand-pressed linocut repeat
☐Asymmetric stacked layouts
Paper & Texture Traits
☐ Heavy matte craft cards
☐ Fibrous recycled grocery bags
☐ Hand-pressed linoleum block prints
☐ Crinkled orange-tea wash
☐ Cozy felt fabric snippets
A Retro-Cottagecore 70’s collaged mood board postcard for you to download for use in your journals(Actual Size 5 x 3 3/8″)
DESIGN ERAS
Explore the foundational design elements, typography, and motifs defining each historical era.